The idea started by supplying plushy goodness to people who love cars and memes.
The undertaking is based in Switzerland. AutoPlush create plush toys from iconic car designs, redesign them to be soft and plushy, have them produced, test them properly and then send them to fans around the world.

All  AutoPlush products are actually tested according to Swiss and EU toy safety standards  (EN71-1 and EN71-3 testing standards). All AutoPlush products are officially only marked as ages 3 and up. It’s intended foremost as a collectible for fans.

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